Mommy Businesses Blogging Their Way To Success

More and more women are leaving the workplace to stay home and be full time mommies. Since most households still require the income that Mommy was bringing in prior to the birth of her child, these enterprising women are coming up with ways to work at home. This allows them a chance to spend those precious first few years with their children and still help pay the bills.

Companies employ some of these moms in “telecommuting” type jobs. Others, however, are striking out on their own to earn their keep. These enterprising “Mommy Entrepreneurs” are starting cottage industries and most of them are using the world-wide-web as their storefront.

If you are a mommy with an online business, your blog can be more than just an ongoing article or story. It can become a valuable means of drawing potential customers to your website. For instance, take the case of a neighbor of mine makes custom diaper-bags. She does beautiful work, and can add a compartment for this, or embroider the child’s initials on the outside of each bag. She worked at a textile plant before “retiring” to work at home and raise her son. Her bags are beautiful and each one is made to order. Still, even with a quality product, she had trouble finding an outlet for them in our small hometown. So, she turned to the web. Her website is simple, providing shoppers with photos of her work and a price list and contact information. She has email and, for marketing purposes, she writes an ongoing blog. Marketing? Blog? Yes. Marketing and blog can be a beautiful pairing. It’s really pretty simple, and quite profitable.

If you are a mommy with a product to sell on-line and are writing a blog, make sure you include words that are in the address of your site, or in the byline it carries. In her blog, my neighbor frequently uses phrases like “diaper bag”, “customized bags” and “baby’s initials”. When someone does an online search for a “customized baby’s diaper bag with initials”, these phrases will cause the engine to pull up her site, and it will show up in the list of potentials provided for that shopper to choose from. The rest is up to her site and her skill. She is doing pretty well as of this writing, and enjoying the time she is spending teaching her son the alphabet in the process.

Using phrases that will refer customers shopping via search engines to your site has a name. It is called Search Engine Optimization. This means that you will optimize the amount of potential hits from search engines by inserting as many key phrases in the text of the blog as it will contain without being saturated to the point of becoming boring. Almost every blog on the Web has been written with SEO in mind. This makes the blog a valuable source of marketing for on-line businesses, including those businesses that are run by a mommy.

This is a guest post by Gavin

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